Lesson #2.1: Template Analysis

Technical optimization is achieved through barrier-free templates.

The final rendering of your templates can be counterproductive for the overall optimization of your articles.

Often the complementary objects (side bars, menus, footers,…) use a series of HTML tags that disturb the weighting of the keywords of your page.

The classic example is the H2 titles used in widget headings.

They generate a semantic pollution by repeating the same group of sentences on all your pages.

In the video example, I show you how you can quickly identify these flaws to reduce their impact.

I’ll show you a classic problem that we encounter on premium themes.

And this problem is detected at several levels, actually. there’s a level we’re going to see here on the pages. I’ll show you this in detail.

First clue: variety of queries on Google Search Console

The first clue I got the other day was actually by going here to look at the logics of Google Search Console queries, in the example here we still find variations around “Community Manager”.

There are really very few different requests.

You see,”cm paper”,”community”, it’s still very limited and it surprised me a little bit considering the number of articles on the site.

Second clue: the structure of a template

Now, if I’m going to see the detail of an article, I’m going to check the main HTML Tags of my page, in the H1 Tags, which are main, I find:”login, lost password, Register, logo…”.

At the H2 level, I have a series of information. Here, I am sure:”the differences between Mooc, e-learning and distance learning”.

Since these sentences or parts of sentences are repeated all over the pages that use this template, you end up with a ball. This doesn’t help to “see” the heart of the pages better.

And if I take another article:”5 tips to make a success of your live show at an LMSM event”: I end up with the same logic.

And with all the H3 flop, I still find myself with elements that actually have nothing to do with the optimization logic of my page core.

You see:”newsletter, community management, job offers etc.”, it’s a whole series of titles which may have their reason but which reveal a big problem with the structure of the Template. They do not help to highlight the core of the article.

And so in general, what you can do, if you look here, there are a whole series of elements in the top menu. This object is with an H3.

While what matters most is the content.

The solution: change tags that repeat themselves in peripheral areas with content

At the end of the day, it will be better if the code is a span tag with a class equivalent to the layout of a level 3 title, that it keeps the layout of the element. Visually nothing changes. Only semantic weighting would be better distributed.

Lesson #1.3: Visual Semantic Analysis With WP Search Console

Exclusivity of the WP Search Console plug-in: visual semantic analysis

Three visual analyses allow you to quickly understand the semantic themes that are optimized on your website.

This allows you to understand if you are on the right track and what are the main thematic pitfalls that need to be corrected quickly.

So this time, we will show you a progression between your “editorial” intention, which makes an analysis of all the texts you have written with the frequency of words, their positions in the phrases. There are a whole series of correlations that are put in place.

And then there is the “exposition”, it’s actually how you push the importance of these words with mainly in HTML tags in the page layouts in the site.

And you’re gonna have a little surprise in three.

We compare the importance of your editorial intent, the exposure you brought in :

  • Which words are well optimized?
  • Which ones are overoptimized?
  • And which ones are not sufficiently implemented?
  • How does it work?

I’ll show you how.

The first time you load the page, you have new sources of animation and with word groups.

So here, on the screen, we display the ten main clusters of words that appear; we have about a hundred words. But you will see now; here, we take again the 1000 most important words of the pages that have been analyzed.

And in fact, each of them ends up with a final weight. We have a value that is displayed here that allows us to make a general ranking on all these words.

Basically here you have the list of the words that are most associated with Twitter on this site, we have Facebook, photos, Google, tag, etc. So you find this association of words for the ten main clusters and we show you the possible combinations.

So here we have the list of words only that we can extend after and have the more advanced combinations with two, three or even four words on which we could find a page of the site classified with these elements.

And here you actually have links that appear and will link the pages. It’s not active yet, but it’ll come later. We’ll show a few pages on which the word is classified.

You can then move forward to click on “counter” to say that in is associated. So we always have a detail for each cluster head. Here you have time to explore, to check which elements stand out as the editorial line.

Then you can see the different words like that.

Now, if I want the exposition. So that’s the new 10 clusters of words, but related to the importance at that time of optimization, let’s say semantics, but it’s not semantics.

But the optimization of the layout tags used, so the title tags, description, etc. we will go back here, a small explanation; it is that “‘ audit’ is often accompanied by the words’ inbound’,’ networks’,’ creapulse’,’ marketing’,’ methodology’,’ actus’,”‘ d” etc. At this point, we can explore the clusters of words that have been created.

So, to fully understand the difference between the two, we have created a visualization map that will help explain, in fact, we’ll have a distribution with in the middle in green, the words that are well optimized; that is to say, that are in your editorial intent and that receive the right tags and the right importance in the layout of the site.

So here above, we will have words that appear in your analysis, but are misplaced. And underneath it, you have the words that appear, but are too optimized.

If for example, I click on’ strategy’, it is 7th in your editorial intent, it is 4th in the exhibition. He’s in good balance. But if I take the word “‘ audit” here, for example, it is 65th in intent and 6th in the exhibition because it appears in title tags. It is prominent in the forefront, but it is not especially developed in editorial intent.

This gives a good indicator on the development, the importance of the theme of the word inside the site. The more your theme is well developed, the more you will see the word in the heights of the classification here.

And so the goal is to get a balance. If I take “optimized”, it is 9th in intent and 15th in exposure. If “optimizing” becomes a really crucial word, there may be an interest in improving its position in terms of exposure and in terms of markings and refining within the site.

So far, it’s still at a very basic level, but you can already see that we’re taking the elements in the right direction. We can therefore give our global on the site which is for example on optimization which is 61% on elements.

Thank you for your attention. If you have any questions, please feel free to use the comment below. See you soon! have a good day!

Lesson #1.2: Checking the WP Search Console Plugin’s Proper Configuration

Access to APIs is not always easy… when you start with the plugin. Various messages can be displayed which are not always easily understandable.

Often when you don’t receive any more updated information, one of the main reasons will be to suspend a connection to one of the APIs integrated in the plugin

In the video below, I show you how you can verify that the settings are validated.

Connecting to external services via APIs is not always transparent. Each service uses different rules.

Authentication at Google Search Console

For security reasons, Google authentication does not remain active for very long. Sometimes you have to ask for permission again. At first it is sometimes boring but it is the security procedure chosen by Google.

When you activate the plug-in, here are a few quick exercises to do to validate that the connection is well established.

This is a track to think about later, when you won’t get a Google Search Console report on any of your pages.

You will have to come and check that the connections are well established (and sometimes reconfigure them)

You have successfully configured your plug-in with Mitambo and Google Search Console.

Quickly check connections

The first thing we’re going to do is make sure that both services are sending back information.

For Google Search Console

For Google Search Console, you have obtained authentication, it is possible that the call does not work right away or sometimes, that the call works and doesn’t work in two days. It’s quite random and it doesn’t depend on us.

If there is a problem, the first thing to do is to re-authenticate the connexion. You click on the button and repeat the procedure to confirm the access request.

To check the data sent by Google, you will come in the plug-in menu:

You have two interesting menus, you have: Analysis Search and you will come across this page.

You will choose either queries or pages, but to do a test, click on “queries” and then click on “Refresh data”.

This is a mechanism that you will find throughout the plug-in; you must always click on the buttons to get the information. You see at the bottom left of your browser, we are waiting for an answer, so there is a call that has left.

In my example here I see that I have 434 searches. What I’m going to do is that I’ll click here and I’ll increase the number of lines displayed by default, you can be at 20 or 10. You can increase up to 490 lines to display all the lines on one page. This will allow you to sort the columns to classify the queries and understand your potential.

The interest is that you can start clicking to classify search words on base, impressions, the number of CTR, positions for example. You are in position 1: SEO plan. So you have the different information, so it can help you to better understand how your keywords work.

The second thing you can do is a test on the pages.

And there you have the list of pages, again the same thing, they can be sorted by the number of pages that were most displayed. So here you have 126 pages that are proposed. Here are the numbers on a PDF download link, this is the most visited or clicked page.

After what you can do is that you can combine a search here, you see, it’s highlighted in red with green with by “country” or “devices”, I would like to have in mobile level, which are the most requested pages. And you have numbers that adapt. You can do the same thing for “requests” by “mobile devices” for example. In this case, if you see that the system is working.

For Mitambo Search Console

Create your account

So, for the second setup with Mitambo service, what you need to know when you make the first request, you create your account.

Important note: Obviously we do not yet know all the information about your site. When you log in to the Google Search Console, Google already knows your site. Mitambo not yet.

You’re gonna have to give our crawler some time. For 200 to 300 pages, you can wait between 5 and 7 minutes to crawl your pages. So be patient… don’t click right now to get your reports.

So one thing that is very important to know is that if you use a tool like WordFence or a protection firewall, you must allow access to our Mitambo crawler.

You go to the options and you will copy the IP address of our crawler. (Contact us on Messenger to get the lastet version of the list)

So make sure that WordFence is configured, with options, under the section “other options”, you come up with “whitelisted IP addresses”. So here you put the address of our crawler which is… (please see in the documentation because the addresses change regularly).

With this, you’re safe for a few minutes. You give our crawler time to adjust your page.

How do I check if Mitambo is sending me back data?

There you go to a part called’ list of data’ or’ list of data’ and there you click on’ Reload Data’.

The list of data is the main information lists that our crawler produces. For example, you have for keywords, lists of pages that are optimized for 1 keyword.

The list of optimized keywords is the column “perception“. And you have the pages that are classified by the “PageRank” with in detail the number of incoming and outgoing links on the page. I have the words classified for 2 keywords, 3 keywords, etc.

This gives you an overview of the pages that have the most power, the number of pages for which they are optimized. So you can already do a test here, take this kind of element and do a search.

Then look at where your page could be filed if it is filed. The page here is 28th. We can then draw a whole series of lessons on the number of authority of the page, on the reason why… this page could be better classified, but that is another part of the work.

You know at least that both APIs work.

The data presented here will be discussed later.