“There are many SEO plugins installed on millions of sites.”
Yes it’s true these plugins are very popular.
In the SEO there are three main categories to master:
– THE TECHNIQUE or THE CODE of your PAGES
– THE CONTENT or The SEMANTIC
– THE POPULARITY or the AUTHORITY
SEO plugins are primarily designed to solve technical problems.
And they do it very well.
In just a few clicks, they automatically fix 80% of the problems.
Unfortunately, designers of WordPress themes and some dev plugins do not often understand the intricacies of SEO.
These themes, even premium, have many technical flaws for search robots.
SEO plugins bring technical solutions in just a few clicks.
But for content optimization, SEO plugins are “blind” !
- They only work in the site admin
- They do not see pages like google bots
- They do not know how to analyze the links
- They have no idea of the authority of a page
- These tools work directly and only on the database in a limited way.
When you save your page, they mainly analyze four fields (title, body of text, the tag title and the tag description) of your article.
If you have customized fields, they cannot read their contents.
Often the pages displayed are more complex than the only information encoded in the form of your page.
You have a header, a footer, one or two sidebars, and navigation menus.
Sometimes a template display will load content from other pages: for example a list of suggested articles to your visitors (pictures, titles, descriptions).
All these elements add “words” and “tags” that SEO plugins are not allowed “to see”.
They are “blind”.
So their analysis on the keywords is incomplete, even fanciful.
Sometimes they can even analyze content which is not displayed on your site.
And in some cases, your page displays are harmful to your SEO because they create a real semantic pollution.
You have the same groups of sentences that are repeated throughout your site.