Lesson #1.3: Visual Semantic Analysis With WP Search Console

Exclusivity of the WP Search Console plug-in: visual semantic analysis

Three visual analyses allow you to quickly understand the semantic themes that are optimized on your website.

This allows you to understand if you are on the right track and what are the main thematic pitfalls that need to be corrected quickly.

So this time, we will show you a progression between your “editorial” intention, which makes an analysis of all the texts you have written with the frequency of words, their positions in the phrases. There are a whole series of correlations that are put in place.

And then there is the “exposition”, it’s actually how you push the importance of these words with mainly in HTML tags in the page layouts in the site.

And you’re gonna have a little surprise in three.

We compare the importance of your editorial intent, the exposure you brought in :

  • Which words are well optimized?
  • Which ones are overoptimized?
  • And which ones are not sufficiently implemented?
  • How does it work?

I’ll show you how.

The first time you load the page, you have new sources of animation and with word groups.

So here, on the screen, we display the ten main clusters of words that appear; we have about a hundred words. But you will see now; here, we take again the 1000 most important words of the pages that have been analyzed.

And in fact, each of them ends up with a final weight. We have a value that is displayed here that allows us to make a general ranking on all these words.

Basically here you have the list of the words that are most associated with Twitter on this site, we have Facebook, photos, Google, tag, etc. So you find this association of words for the ten main clusters and we show you the possible combinations.

So here we have the list of words only that we can extend after and have the more advanced combinations with two, three or even four words on which we could find a page of the site classified with these elements.

And here you actually have links that appear and will link the pages. It’s not active yet, but it’ll come later. We’ll show a few pages on which the word is classified.

You can then move forward to click on “counter” to say that in is associated. So we always have a detail for each cluster head. Here you have time to explore, to check which elements stand out as the editorial line.

Then you can see the different words like that.

Now, if I want the exposition. So that’s the new 10 clusters of words, but related to the importance at that time of optimization, let’s say semantics, but it’s not semantics.

But the optimization of the layout tags used, so the title tags, description, etc. we will go back here, a small explanation; it is that “‘ audit’ is often accompanied by the words’ inbound’,’ networks’,’ creapulse’,’ marketing’,’ methodology’,’ actus’,”‘ d” etc. At this point, we can explore the clusters of words that have been created.

So, to fully understand the difference between the two, we have created a visualization map that will help explain, in fact, we’ll have a distribution with in the middle in green, the words that are well optimized; that is to say, that are in your editorial intent and that receive the right tags and the right importance in the layout of the site.

So here above, we will have words that appear in your analysis, but are misplaced. And underneath it, you have the words that appear, but are too optimized.

If for example, I click on’ strategy’, it is 7th in your editorial intent, it is 4th in the exhibition. He’s in good balance. But if I take the word “‘ audit” here, for example, it is 65th in intent and 6th in the exhibition because it appears in title tags. It is prominent in the forefront, but it is not especially developed in editorial intent.

This gives a good indicator on the development, the importance of the theme of the word inside the site. The more your theme is well developed, the more you will see the word in the heights of the classification here.

And so the goal is to get a balance. If I take “optimized”, it is 9th in intent and 15th in exposure. If “optimizing” becomes a really crucial word, there may be an interest in improving its position in terms of exposure and in terms of markings and refining within the site.

So far, it’s still at a very basic level, but you can already see that we’re taking the elements in the right direction. We can therefore give our global on the site which is for example on optimization which is 61% on elements.

Thank you for your attention. If you have any questions, please feel free to use the comment below. See you soon! have a good day!

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