Lesson #3.1: Analyzing your keywords at the heart of your pages

Mitambo analyzes the relevance of your keywords at the heart of incoming pages and links.

Mitambo’s great strength is to offer you a keyword analysis that goes beyond the heart of the page.

Relevance is a unique concept that guides you by showing you the relevant words that are used to index your page.

Unfortunately, these words do not initially search for your visitors. But by understanding how they stand out from your pages and the links that arrive on your pages, you will be able to influence the relevant choice.

Semantic optimization is the first part of the chess game.

The authority of the pages will be the second half.

In this video, I’ll show you the key element that you will use for page optimization: it’s the analysis of keywords by the MITAMBO service.

So for that, when I’m in an article, I go to the “Keywords” tab if you’re in French.

And you will see a box here called “Keywords (Mitambo)” in which you will see the keywords that are analyzed by the service.

The first thing we have to do is to refresh the data even in this case, there is no data, so I refresh it.

But if you’ve already done the operation before, and you come back and you’re sure there was, a crawl between the last time you came and the next time, you need to refresh the data to ask the service that gives it to you, otherwise you’ll always recover data that has been saved in your WordPress instance.

So what do I have?

I have in fact a summary, with four main lines:

I have perception on the front line,
Topic, the subject of my page, this ON-PAGE optimization, the main features of my text.
The reputation of the links that appears here actually, which is simply the link inks that point to my page.
And the strength of my subject here, I have the percentage that is distributed for the different words that are identified.
So my perception which is above, it is the words here that appear in green that are common.

So perception is really the meeting between what is optimized on my page and what the other pages of my page tell.

Only the crossing of the two.

So what we can do is, for example, I take the words that are there, I will use this extension soon.

Maybe by the time you see this video, the extension will be available to everyone.

So I choose my Google domain, I choose the keywords, I request my domain or part of my domain.

You see, for the element I asked for, my page is 2nd:”detect, duplicate…” So I can change the order of the words, the element will come, but I can eventually say as the two sets of words are pretty close, I won’t have too many variations. But I can start taking it off.

There, I see on my page that if I remove the word “kill” which is really important, my page is only 23rd. “Detect, duplicate, duplicate, content.” I can try with “content” in the singular for example, the page is 48th. So now I may already have an optimization lead. I believe that “detect”, I can eventually remove “Seo”, my page is 32nd. “Contents, duplicate, detect.”

So here, beyond the semantic perception, we’ll see it in another video.

The other important element is to identify the authority of my page, so the strength that my page receives in the creation of my site.

I take an example with another page. I’ll take the first page here. So now I see that my article is already there, but I’m going to ask for a refresh of the page.

I can start doing the same thing, I take the others… I’ll come back here, my page is first. I can try with page repetition, the page is first. “How, how, that…”, That we can take it off. “How, works, pbn, blogs,” that’s the front page.

I can eventually remove “‘ pbn”, the page is 10th. Let’s try “private”, the page is first.

So there you go! In fact, it’s a mechanism that works quite well. And this approach of being able to test the combinations, it allows you to quickly see which elements are missing and how you will be able to optimize them.

So what’s interesting to those in the window plug-in here is that if you have the list of simple words… there’s a small error for the moment, but you’ll have the list of tags and HTML, titles titles, H1, H2 titles in which the word appears.

You have the frequency of appearance of the word on the page, the density, the weighted density.

The weighted density is precisely a point that is allocated to the word according to the fact that there is a Tag H1, H2, strong that is in a list.

All this has an influence that makes it possible to weight the importance of the words and identify the 5.7 most important words of the page that will be used for the ranking of the page. It’s the same thing with double expressions:”pbn computer graphics” that happens 9 times,”private how”,”it works”,”how” that happens 4 times,”private blog”,”losing too much”. You have the same thing with the words triple:”networks of blogs”,”private blogs how”.

If you have an expression that is too low, you know you need to make it stand out from the content of the text, you come back later in your article here.

And you know that you have expressions to emphasize, either to put them in bold, or to write them down, or to add intertitles that will contain your expressions that are there.

It’s going to be that kind of work of putting in place the words you want to see come out.

The second work that needs to be done is the internal links to your page. It’s to see how the link anchors are generated.

Are these links you created manually, are they automatic links?

For example, the title of the article that is reproduced on category style pages in a widget of article suggestions, finally, all these kinds of items there.

You will see exactly where these links are placed, how they are generated, and what you can change.

Sometimes you can change it by hand, sometimes you’ll need technical support because you have to change elements in the site code, but the combination of both is really very important.

Thank you for your interest!

Download the plugin here
Documentation here

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