Lesson #4.2: How to create your SEO work plan?

One of the WPSC plugin areas is very useful to help you prepare your SEO work plan.

It is found in the plugin general menu. And you will find a summary of all the information available for each page.

This is the area called “List of data” which you can consult in the plugin administration or which allows you simply to export data by copy/paste to work in a spreadsheet. <! –more–>!

Here is a video presentation of this area “Data list

In the plugin menu, you have a link a list of data.

The data list includes a listing of all available data for all pages of the site analyzed by Mitambo crawler.

By exporting this list to a Google Sheet (or Excel sheet or Numbers), you will get a complete overview of all your pages classified by different criteria such as the Internal PageRank.

By using adding several columns, you will be able to manage the comments on the changes to make.

In a few minutes you will prepare the overall basis for the SEO optimization work of your web pages.

    • What keywords are missing on this page?
    • What are the keywords that “pollute” optimization?
    • Does this track convince you to click on it?
    • Doesn’t these two pages have been optimized for the same keywords?

The list of questions can be extended. With the overview you can concentrate on the essential elements.

This worksheet becomes your strategic SEO plan for internal optimization of your site.

You just have to go in the task box of each pageto save the actions to do and follow the progress of the work.
The main interest of the data list is to help you understand quickly:

  1. Pages that already have a strong INTERNAL FORCE
  2. Pages that are already optimized SEMANTIQUELY but lack strength
  3. The IMPORTANT pages that are completely SUB-OPTIMIZED
  4. review your KEYWORD priorities by comparing pages

The internal force is calculated using the PageRank formula. The Mitambo crawler models the site graph.

It recomposes all the links exchanged within the site. Each link influences the target page in a certain way.

The total number of links is not directly related. The quality of the link depends on several elements.

The PageRank formula measures this attraction.

Some pages are then detected as bridgeheads. As long as you have a small site, this won’t pose any particular problem because Google will visit all your pages quickly. If you’re starting to have a lot of pages (what I wish you had), then Google will use these bridgeheads to start exploring. These pages will be visited more frequently than the others.

We calculate the weight of all links in the internal mesh of the site.

In other words, we measure the internal importance that is generated by the navigation your theme uses on all the pages of the site.

These pages have strong internal PageRank pages; they are your EASY SPOTS, i. e. the fastest progress points.

By dedicating a few minutes of optimization for each page, you will quickly make them progress.

If you don’t have enough strength on your pages then you have a problem!

If you have enough pages (more than 100) then your internal mesh size is not good. There are a number of reasons that may explain this problem.

In the plugin, the menu “data list”, in the main keywords, you have a series of tabs: 1,2,3,4,4,5 keywords optimized on perception.

In fact, you will copy each of the blocks you have here, and we will paste them into a single Excel file.

This will give you an overview of all the pages of the site.

The interest is to be able to sort pages by combining several columns. The idea is to classify the pages that have the greatest strength, the largest internal PageRank.

In the example on the video:

We have a page that has an internal PageRank of 4.11 and is optimized on a word.

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